THE ERGOTEC GROUP

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Market Intelligence on Telecom Management Applications and Services

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About ERGOTECgroup

Established in 1984 by Daniel I. Stusser, its president and research director, ErgotecGroup is the leading source of information and analysis about telecommunications management applications -- systems, software and services.

We provide planning, marketing, and market research services to telecom manufacturers, software developers, service providers, and distributors. 

Services Include:

Telemanagement Industry Overview Meetings  n  Private consultations regarding telemanagement applications markets: supplier companies, their products and services; trends in the industry; strategy alternatives; product positioning; and distribution approaches. 

Mergers and Acquisitions Assistance  n  As the telemanagement industry matures we assist firms to search out partners, perform background research, negotiate agreements, and secure financing.  Clients have included both buyers and sellers.

Investor Evaluations  n  We perform evaluations of opportunities in the telecom management software industry and the strengths and weaknesses of specific business plans.  We evaluate companies in the telecom management software industry as merger or acquisition candidates.

Market Research  n  We gather and assess original qualitative and quantitative market and customer data on niche markets.  Where appropriate, we conduct focus group interviews, one‑on‑one on‑site interviews, telephone surveys, and mail questionnaire programs.  Whenever possible, we also make use of secondary materials.

Sales and Distribution Strategies  n Pricing, marketing, and selling plans sometimes benefit from our independent point of view.  We provide tactical marketing communications services to support these strategies.  Projects include writing sales brochures, training aids, user manuals, press releases and trade journal articles, and direct mail campaigns.

Name and Corporate Identity Development n Establishing the right name can affect the speed and success with which a new entrant penetrates a market.  Our clients have depended on our services in creating names and images for products, distinctive capabilities, and corporations, including trademark research, foreign language checking, graphic design, and more.

Company and Product Positioning  n  We assist clients to match their strengths to emerging market requirements to develop strategies. We assist our clients to identify the functional strengths of their products and the organizational strengths of their companies and to position their products and services in the marketplace.

ERGOTECgroup ■ 314 Capitol Way North, Suite 200 ■ Olympia, WA  98501 USA ■ +1 360 357-1000

 

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